Gold Alone Is Too Soft to Wear, Which Is Why Jewellery Isn't Pure
Pure gold is soft enough to dent with a fingernail. Karat alloying is a real mechanical fix, not a cost-cutting trick, and it is precisely quantified.
Pure (24-karat) gold is mechanically soft enough that a ring made from it would scratch and deform in ordinary use, which is the real, practical reason jewellery alloys exist, not purely a matter of cost.
Karat as a precise fraction, not a marketing term
Why alloying actually hardens it
Adding copper or silver atoms into gold’s FCC lattice, the same structure covered on this material’s materials science page, distorts the regular atomic spacing locally, and those distortions resist the dislocation motion that lets a metal deform easily, a real strengthening mechanism, not a dilution. This is why 18-karat gold jewellery holds its shape and resists scratching far better than the same item made in 24-karat gold would, at a real, measurable, and predictable cost in softness and malleability as the gold fraction drops further toward 14-karat or below.
Sources: karat definitions and alloy hardening mechanisms draw on standard jewellery metallurgy and materials science references.